Plaid Friday

Spread The Local Love...

Thanksgiving is next week and after that is the official holiday shopping season. What better way to kick off the season than to hit the streets for Plaid Friday on November 27th.

Plaid Friday was conceived by Kerri Johnson, now owner of Marion & Rose’s Workshop in Old Oakland, when she was looking for a way to get small businesses together to promote shopping local during the holidays. It is the colorful, local alternative to Black Friday — a celebration of the unique and creative locally owned businesses who add diversity, care, and community to the shopping experience.

Shopping locally, this time of the year and always, is good for your community. For every $100 dollars spent at a locally owned, independent business, $68 stays the city to help build and maintain the things you want like parks, improved streets and city projects.

Many neighborhoods will be decked out for Plaid Friday. Here’s a list to get you started. You can also download a map HERE of indie shops in Uptown & Downtown Oakland. And check out during this shopping season for more suggestions for where to shop locally.

Old Oakland

Marion & Rose’s Workshop – American-made home décor, housewares and gifts

Maple Street Denim – Denim, apparel and accessories for men and women

Crown Nine – Hand-crafted and custom-made jewelry

Umami Mart – Barware and kitchenwares, plus specialty food items

Where to eat: Caffe 817 – On Plaid Friday, breakfast all day and specialty gift boxes (jams, granola, hot sauces)

Uptown/Downtown (Oakland)

Looking to find clothing and accessories as gifts, try these local shops:


Field Day Wearables

Owl N Wood

Harper Greer

Where to eat: Sweet Bar Bakery – Pastries, Paninis and late afternoon fare

Elmwood (Berkeley)

Check out these specialty shops for gifts for the hard to buy for:

Boss Robot Hobby - A wide selection of gadget, high-end radio-controlled vehicles & robots

Treehouse Green Gifts - recycled, organic & fair-trade items

Casa De Chocolates - Chocolates inspired by Latin American culture & cuisine

Where to eat: Elmwood Café - Neighborly cafe featuring fresh and seasonal breafast and lunch menu items.

Telegraph Ave (Berkeley and Oakland)

From the Cal Campus to the Temescal District, you'll find many stores for local holiday shopping.

Moe’s Books (Berkeley) – Landmark, indie book shop

Body Time (Berkeley) – Bath, body, face and hair care products

Standard & Strange (Oakland) - Stylish and sporty American-made cloting for men

1-2-3-4 Go! Records - Independent record store featuring classic and obscure vinyls

Crimson Horticultural Rarities (Oakland) - Florist & nursery featuring unusual indoor plants, gifts & arrangements

Where to eat: Aunt Mary’s Café - Homey comfort food with a Southern & Southwestern twist

Grand Ave/Lakeshore

Oak Common - Men's and women's clothing store

Oaktown Spice Shop - culinary spices, herbs, blends, DIY kits, gift boxes and more.

Where to eat: Grand Fare Market - Gourmet market and food hall

So take back the black and wear your raddest plaid in support of your local independent shops on Plaid Friday and throughout the holiday season.

Use hashtag #plaidfriday on FB, Twitter and Instagram and let us know about the great indie stores you’ve shopped at.

#PlaidFriday #Downtown #Shopping #BlackFriday #Oakland #Berkeley #Lakeshore #GrandAve #clothing #Elmwood #TelegraphAve #Chocolate #Spice

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