Thanksgiving is next week and after that is the official holiday shopping season. What better way to kick off the season than to hit the streets for Plaid Friday on November 27th.
Plaid Friday was conceived by Kerri Johnson, now owner of Marion & Rose’s Workshop in Old Oakland, when she was looking for a way to get small businesses together to promote shopping local during the holidays. It is the colorful, local alternative to Black Friday — a celebration of the unique and creative locally owned businesses who add diversity, care, and community to the shopping experience.
Shopping locally, this time of the year and always, is good for your community. For every $100 dollars spent at a locally owned, independent business, $68 stays the city to help build and maintain the things you want like parks, improved streets and city projects.
Many neighborhoods will be decked out for Plaid Friday. Here’s a list to get you started. You can also download a map HERE of indie shops in Uptown & Downtown Oakland. And check out gatherlocally.com during this shopping season for more suggestions for where to shop locally.