Your dollars go farther. At the most basic level, when you buy local more money stays in the community.
You support schools, police and fire departments. When you shop small, the bulk of the money you spend and most of your taxes stay local — helping schools, paving streets, keeping you safe. According to the research firm Civic Economics, for every $100 you spend:
In a local small business, $68 stays in your community.
At a local branch of a chain store, $43 remains.
Online, virtually no money stays local.
It's fun. Shopping at a local store is so much more social. You run into people you know from your neighborhood, your kids’ school or just by seeing the same folks time and again. Even waiting in line is fun as you talk about things that are happening locally. Nice!
It generates local jobs. Locally owned businesses create more jobs locally and, in some sectors, provide better wages and benefits than chains do.
The products reflect the community. A multitude of small businesses, each selecting products based, not on a national sales plan, but on their own interests and the needs of their local customers, guarantees a much broader range of product choices.
It’s friendly to the environment. Local stores help to sustain vibrant, compact, walkable town centers-which in turn are essential to reducing sprawl, automobile use, habitat loss, and air and water pollution.
Local shops value you more. Evidence from numerous surveys show people receive better customer care and service locally. These businesses survive by their reputation and repeat business, which means you get a higher standard of service.